About event


Soft Gold of Russia is a bright trend of recent years, effectively burst into the world of fur business and immediately occupied a prominent place in it. The Exhibition is held annually in Pyatigorsk since 2017, gathering at the Exhibition site more than 150 manufacturers of fur and leather clothing, hats, accessories, scins and equipment for fur production. The Exhibition range is always rich and diverse. Several thousand buyers from hundreds of cities of Russia and neighboring countries in a comfortable business environment carry out here their business programs. In 2019, according to the number of participants and visitors, Soft Gold of Russia became the second in the world, overtaking the largest fur Exhibitions in Europe.

Every year the world fur fashion concentrates here.
- Here are the best examples of fur industry presented
  - There are 150 leading fur factories in Russia, Turkey, Italy, Greece presented here
  - Here are all business opportunities
  - Here is the Region of world fashion trends
  - Here is the sea of vivid impressions and cultural discoveries
  - Here are unexpected bonuses for participants and hundreds of benefits for exhibitors

We create new projects and develop the existing ones, making them even more interesting and consistent with the spirit of the times. Our exhibition “Soft Gold of Russia” has become one of the most successful business undertakings of the time. Each year over 150 manufacturers  and more than 3,000 buyers from more than 250 cities of the Russian Federation gather at the exposition site. At the moment, exhibitors represent 11 countries of the world.

From year to year the level of the Exhibition rises, the number of wholesale buyers grows. In 2019 by the number of exhibitors and visitors Soft Gold of Russia became the largest fur exhibition in Europe. However we are never satisfied with what has been achieved. By 2020, the Event has grown into a new brand, FUR WEEK, that combines the exhibition itself, an international forum of furriers and a gala fashion show.

The format will combine the wholesale exhibition itself, an international forum of furriers and an open gala show to attract the interest of both specialists, general public and mass media. 

We believe that every year at the Exhibition “Soft Gold of Russia” you will get more and more communications to develop your business in the Russian fur market.

Conditions of participation in the program of preferential flight will be sent after registration on the website Furweek.ru

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to book a transfer from the airport Mineralnye Vody
to order a room in one of the health resorts of Caucasian Mineral Waters and, in parallel with the business program, provide recreational and relaxation activities at those famouse resorts
to use the service of organized delivery to the Exhibition from places of residence in hotels and spa-complexes of Pyatigorsk, Kislovodsk, Zheleznovodsk and Essentuki


 The 4th International Exhibition of Fur and Leather Products Soft Gold of Russia will open in Pyatigorsk on April 21, 2020.

Multifunctional business centre SOFT GOLD is engaged in exhibition, publishing and educational activities, as well as information, legal and organizational support for the fur industry in Russia.

One of the main activities of the Company is organization of the annual international exhibition of fur and leather products Soft Gold of Russia.


In April 2017 our first exhibition took place. Over eight hundred purchasers provided the fur factories with orders for the whole new season. The success of the event gave us the opportunity to make it annual.

The second and the third exhibitions acquired international status. As a result, more than a hundred manufacturers met their old partners, found new ones and concluded cooperation agreements for a year ahead.


In 2019 the geography of the participants expanded: factories of Russia, Turkey, Italy, Greece and Germany, as well as the world's largest fur auctions demonstrated their products. The range of exhibition products replenished with headdresses and accessories. Among the exhibitors there were presented specialists in equipment for fur companies, enterprises for the production of accessories and animal husbandry. The exhibition days were filled with a rich business program, including seminars on current topics, conferences and a large forum for labeling clothes and shoes.


On the first day of the 3rd exhibition participants and visitors became spectators of a colorful Gala Show of the best works of Russian fur factories, and on the second - foreign ones. The main sponsor of the Gala Show on April 15 is Kopenhagen Fur international fur auction.

We strive to support such growth using the Soft Gold of Russia brand reputation and improving our service for both participants and guests. From April 22 to April 26, 2020, the 4th International Fur Exhibition “Soft Gold of Russia” – the largest wholesale exhibition of fur and leather products in Europe, will be held in Pyatigorsk.

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We will be happy to see you again in Pyatigorsk!