FUR WEEK "SOFT GOLD OF RUSSIA"

Exhibition Program


April 21. International Forum of Furriers.

Recently, the Russian Government began to pay more attention to the fur business problems and provide support in their solution. This is a considerable merit of the Association of Fur and Leather “Soft Gold”. To solve global issues, furriers need to have meetings with government officials and with each other, exchange opinions and propose solutions to accumulated problems. The Business Forum, which will take place on the first day of the Fur Expo, will be dedicated to this goal.

Preliminary Forum Program:

  1. Conference of furriers with participation of state bodies representatives (Industry and Trade Ministry of Stavropol Territory, Customs, Tax inspection and others); 
  2. The All-Russian Congress of Fur Entrepreneurs; 
  3. Round table on the problems of labeling of consumer goods; 
  4. Training seminars on an effective strategy for the growth and development of fur business in modern conditions.

Check the program for updates on this website

This day will end with a closed-door gala show for fur professionals.*

Last year, our gala show gathered more than 1000 people and became the largest fur show in Europe. Russian, Turkish, Greek and German masters demonstrated more than 300 fashionable models. The general sponsor of the gala show is the world-famous fur auction Kopenhagen Fur.

*Only participants of the Exhibition will be able to take part in the Show.

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April 22-26. International exhibition of fur and leather products SOFT GOLD OF RUSSIA.

4 exhibition days will be devoted to getting participants to know each other, presenting their assortment and signing contracts. The business program will consist of shows of brand collections at manufacturers' stands. The additional day will be the fur gala-day for general public and mass media.

Exhibition sections:
  • clothes of fur and leather
  • coats with fur trimming
  • hats
  • accessories
  • fur skins and peltry
  • equipment

Through the Exhibition days the business program will consist of brand collections shows at manufacturers' booths.

Next year we will pay special attention to manufacturers of hats made of natural fur and leather. A special Salon will work at the Exhibition, within which headwear manufacturers will present the best examples of fur hats, collars and accessories.

You can always check the updated Exhibition booking map on the web-site www.furweek.ru to choose the best place for your booth.

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April 26. Exclusive show "Fur  Enchanting Spectacle"

Russia is the largest market for fur products, so maintaining of its popularity is very important for the global industry. Within the framework of Fur Expo, we will organize in Pyatigorsk the Fur  Enchanting Spectacle - a gala day of fashion, talent and beauty. During the day, open shows from famous fur designers will be held. In the evening we will hold a grandiose fashionable gala show, to which representatives of large business, government agencies, Russian and foreign mass media will be invited.

The purpose of the event is to popularize fur and leather products, demonstrate new fashion trends, improve the recognition of participating brands and, as a result, increase fur production sales.

Information on the conditions can be obtained by sending a request to english@softgold.ru.
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